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Directory submissions are an effective way to promote your business on the internet for free and improve your Google rank. It is a great way to grow your business online. Although with the rise of social media, traditional link building techniques are not considered as important as they were once considered, adding your website to directories is still an important component of an effective internet marketing strategy. Rather than submit your website to any directory you can find on the internet, it is better to be selective and choose high ranking directories or niche directories that specially target your industry.

Search engines like Google, Yahoo or Bing take many factors into account when determining the rank of your website on search results. One of the most important factors is incoming links to your website from external websites. This is where directory submissions help.
It can prove to be a valuable asset if your website is not ranking on Google as well as you would like it to.

Other Internet Marketing Benefits of Directory Submissions?

Directory Submissions offer a number of benefits. The main benefits are discussed below:

1. Easy Way to Build Back-Links

As we have discussed above, directory submissions is a quick and easy way to obtain incoming links to your company?s website. This in-turn improves your rank on search engines such as Google.? Niche directories that target specific sectors offer further benefits as you get to build links from relevant topics sites which improves your Google rank for targeted keywords.

2. Faster Indexing on Search Engines

Listing your website on high ranking directories such as DMOZ can get your website indexed faster on search engines. This is particularly beneficial if your website is new. Whenever I design a new website for a customer, one of the first things I do is list its URL on the leading free online directories. Another advantage of directory listings is that you get to choose your anchor text which offers better SEO results.This leads to quick indexing on search results.

3. Improved Visibility for Your Brand

In addition to improving your search engine rank, listing your site on popular directories can bring direct exposure for your brand. Leading directories like DMOZ rank high and received tens of thousands of visits daily.

4. Improved Leads

Many consumers use directories to find businesses. Certain online directories serve a similar purpose to traditional yellow pages. Yell.com or Thomson?s local are perfect examples of online directories that are very popular among consumers and used widely to find a business, product or service.

5.? Targeted Audience & Traffic

In addition to general directories, there are many niche directories that target specific industries or sectors e.g. web directories. Listing your website on niche directories is a great way to attract a highly targeted audience. Similarly, you can also take advantage of local directories that focus on specific areas.

6. Benefit From Additional Promotion Options

Directories have evolved in recent years. Many directories now also offer a range of additional innovative features that you can take advantage of to promote your business or improve your sales. Take a look at Superpages below, a popular new directory. In addition to free listing it also offers features such as daily deals, coupons, business guarantee seals and more.

7. Directory submissions are Mostly Free

And last but not the least, most web directories are free. It thus offers an inexpensive way to promote your business online and improve your Google rank. Some high ranking web directories do charge a free for adding your links but they are few compared to the number of free directories.

Source: http://livejar.blogspot.com/2012/08/promote-your-business-with-free.html

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