Facebook?s App Center Goes International: Open To English-Speaking Countries; Translation Tool Added

Last week we got a little clue that Facebook was gearing up to take its App Center to markets outside the U.S., when it began to appear in the UK. As of today, it's official: Facebook has now extended the App Center to?Australia, Canada, India, Ireland, New Zealand, South Africa, and the United Kingdom, with Brazil, France, Germany, Russia, Spain, Taiwan, and Turkey coming?in following weeks. And in a nod to making the platform more accessible to developers from around the world, it's also introducing a translation tool. The App Center was first launched in June in the U.S. as a way to help discover new apps, with personalized recommendations, and for people to get apps specifically for mobile devices. Quickly ramping up the service to cover Facebook's users outside of the U.S. is a crucial step. Users outside of the U.S. and Canada make up more than 80 percent of Facebook's user base; it will help it increase time spent on the site by all users; and it will also make the App Center a more attractive marketplace for those developers hungry for a wider audience for their apps.

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